While the East Coast is getting hit hard with snow, the rest of the nation is not experiencing anything close to the Snowpocalypse of 2011. For that most of us are thankful. One good thing, however, that does come out of all that snow and harsh temperatures is the RAM “Cold Trip”. Keep reading for more information.

Each year the RAM engineering team takes this winter opportunity to test their vehicles to make sure they have what it takes to withstand even the coldest of the cold. It takes place at the company’s technical center in Michigan and then in Bemidji, Minn., where the trucks stay out in below-zero temps for hours on end. The other tests include the slush test, arctic blast and snow plowing.

“Only a small percentage of RAM truck owners will subject their truck or van to the harshest winter conditions, but for those who do our durability testing procedures instill confidence,” said Mike Cairns, Director of RAM Truck Engineering. “When it’s minus 20 outside and I walk up to my RAM Truck on a morning of a Michigan winter, I have a sense of self-reliance and assurance that my truck will start, warm up quickly and run well because I know that we have tested and verified our trucks to perform in these harsh environments. We want every RAM customer to feel that way.”

Jake Sweeney Chrysler Jeep® Dodge RAM encourages you to stop by our Cincinnati area lot to check out these RAM trucks for yourself. Whether you’re looking for a new or pre-owned RAM ­­­vehicle, we will help the rugged truck that has been tested to stand up to an Ohio winter.