It was announced on October 5 that Rolling Stone Country and RAM truck will join forces for a multi-platform partnership. They hope this partnership will create “meaningful content for passionate music fans and expand both brands’ footprint in the country music genre.” Keep reading for more information.
One of the platforms will be video series’. The first is called “RAM Report”. You can expect daily videos highlighting the news you need to know in the country music world. Check out the first video released on October 5. It features an exclusive interview with Lady Antebellum member, Charles Kelley.
The other video series you can expect to see is expected to arrive in mid-2016. This series will feature exclusive music performances and question-answer sessions with country artists.
“RAM is always seeking additional opportunities to authentically be part of the country music genre through relationships and content that reaches target audiences who index high among truck buyers,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “Rolling Stone has been the authority on all things music and pop culture for nearly 50 years and their new dedicated genre hub, launched last year, has been critically acclaimed with the artist community as a solid, reputable and quality editorial destination. For these reasons, we are looking forward to this partnership that will help us create and deliver custom content in the near future.”
Jake Sweeney Chrysler Jeep Dodge RAM is proud of the work RAM is doing to elevate their brand. If you want to check out new and pre-owned RAM vehicles in the Cincinnati area, stop by our lot. Our sales representatives will help you find what you are looking for. We hope to see you very soon!
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