The finals are done and we have to wait another 4 months before we can watch pro basketball. But do not fret! The Jeep® brand has partnered with USA Basketball and Sony/ATV Music Publishing for its third annual summer brand campaign so you can get your basketball fix all summer long. Keep reading for more information!
The Jeep summer campaign will feature the USA Basketball Men’s National Team finalist, Paul George, in two of the three television spots. “4X4Summer” highlights the freedom summer brings! Filled with vacations, pools and outdoor activities. “What I stand 4” follows Paul George through his evolution as a basketball player and the things that inspired him along the way. The campaign will also be made up of print, digital, web, experiential and social media content.
“Our Super Bowl spots set the stage for celebrating the Jeep brand’s 75th anniversary this year – with ‘Portraits’ serving as an acknowledgment of the brand’s worldwide community and ‘4x4ever’ bringing to life in song the attitude of Jeep vehicles’ off-road soul and on-road performance,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “Our summer campaign continues this theme through a unique alignment combining the power of a custom music platform from Sony, USA Basketball Men’s National Team finalist Paul George, the USAB team and our special-edition 75th Anniversary vehicles. ‘4x4summer,’ ‘What I Stand 4’ and ‘4 New Perspective’ serve to fuel the dreams and aspirations of adventurers all around the world during one of our favorite seasons while marking a milestone year for the Jeep brand.”
What a great way to wrap up the 75th anniversary celebration for the Jeep brand. If you want to take part in this, swing by Jake Sweeney Chrysler Jeep Dodge RAM near the West Chester, OH area. We’re the Jeep dealership in Cincinnati, OH you want to visit if you want a variety of new and pre-owned Jeep SUVs, so we hope to see you soon!