We are excited to announce that five FCA US LLC vehicles have been named “Most Loved Vehicles in America” by Strategic Vision. For over 35 years, this company has been known for their research-based awards that dive deep into understanding consumers’ and constituents’ decision-making systems. Keep reading for more information.
Strategic Vision bases this award off their Customer Love Index or CLI which is a new metric they invented. They sent their New Vehicle Experience Study (NVES) to more than 44,000 new vehicle owners, gathered the results and named the Most Loved Vehicles in each segment. Strategic Vision’s research shows that it goes beyond being satisfied – only when consumers love their vehicle will they truly advocate for the brand and be completely loyal to the brand. The Dodge Charger was named the Most Loved in the Full-size car segment and the Dodge Durango was named the Most Loved in the Mid-size SUV segment. This is the second consecutive year both vehicles have won their respective segments.
“FCA continues to establish a strong foundation of vehicle finish, pride and excitement among owners of FIAT, Jeep and Dodge,” said Christopher Chaney, Senior Vice President – Strategic Vision. “All of this, combined with increasing trust from the overall ownership experience, is causing buyers to absolutely love the choice they made, and love always leads to loyalty.”
You can check out these “Most Loved Vehicles in America” by swinging by Jake Sweeney Chrysler Jeep Dodge RAM. There are a variety of new and pre-owned Dodge vehicles available for purchase in the Cincinnati area. Just talk to any of our sales representatives – they will be happy to show you around and help you find the vehicle that you are sure to love. We look forward to seeing you soon!