FCA US LLC has joined forces with Lionsgate to create a co-branded partnership for the release of “The Hunger Games: Mockingjay – Part 2”. The movie is set to launch on November 20 and FCA US LLC has scheduled television and radio spots leading up to the premiere that honor Mockingjay as well as feature a variety of their vehicles. Keep reading for more information.
There will be four :30 spots in total, two of which feature Dodge. They are called “Whistle” and “Playing with Fire”. FCA US LLC also gets the chance to be one of the presenting sponsors of “The Hunger Games: Mockingjay – Part 2” red carpet premiere happening on November 16 in Los Angeles.
“At FCA, we do not like to go traditional. We challenge the status quo, so we also questioned the well-established tradition of the end-of-the-year Tier 2 commercial. Tier 2 communication nearly plays on the ‘why buys,’ the most rational part of the purchase process. It is almost never relevant and rarely branded,” said Olivier Francois, Chief Marketing Officer – FCA Global. “Our collaboration with ‘The Hunger Games’ and Lionsgate is a great example of what can be done that’s unexpected. The association with such an anticipated and popular movie provides an exceptional relevance to our message. And the values shared with our three brands bring the branding element.”
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