For those of you who watched the American Music Awards, you may have noticed that FCA US LLC had quite a large presence. For the second year in a row FCA US LLC teamed up with three of the largest music companies – Warner Music Group, Universal Music Group and Sony Music. With these companies FCA US LLC presented three custom television commercials featuring some of the hottest musical artists and of course a few FCA US LLC vehicles. Keep reading for more information.
The first was a 90-second spot featuring Charlie Puth, Brett Eldredge, Ty Dolla $ign and Sofia Reyes all singing to Puth’s “One Call Away”. The 60-second spot featured BØRNS, Tory Lanez, Skylar Grey, and Pia Mia. These spots are part of an ongoing partnership that has boosted visibility of all brands through a record 3 billion views on YouTube videos.
“For the second year, FCA is taking automotive ownership of the American Music Awards, this time aligning with not one, but the world’s three most powerful music companies and the biggest names in the recording industry, to create custom music content that leverages itself against the strength and diversity of our brand portfolio,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “The use of music in this campaign gives us the opportunity to connect with Millennials through a shared passion. Our strategy to approach each brand like a ‘playlist’ enables us to reach across genres, allowing us to check two of the most important marketing ‘boxes’ – brand building, giving each voice a distinctive persona, and relevance to a targeted audience.“