At Jake Sweeney Chrysler Jeep® Dodge RAM in Cincinnati, we know that there’s a lot that goes into selecting which vehicle you eventually want to buy or lease. It can be quite the exhaustive process. Despite the extensive planning and research, there are many aspects of the selection process that are quite fun. After all, we don’t want you to miss out on the fact that you’re getting a new car! There’s nothing like seeing a vehicle you love and asking one of our sales professionals–to quote Batman–“Does it come in black?”

Whether you buy a vehicle standard or fully loaded, the color you choose is a big part of what personality it will take on. A tasteful silver, a mysterious black, or a blazing red. There’s no shortage of colors to choose from, which makes it all the more interesting that the most popular car on the road right now is white.

There are a few reasons for this and some of them are actually misconceptions. Take the color red for example. There’s a belief that because of the flashy nature of the color red (especially on sports cars like the 2017 Dodge Challenger) that it will make you a more likely target for getting pulled over, or the belief that you’ll be paying more for that red coat of paint in increased insurance costs. Fortunately for scarlet speedsters, neither of these things are true.

The color spectrum goes well beyond white and red; here at Jake Sweeney Chrysler Jeep Dodge RAM we even have industry exclusive colors that you can’t find on other vehicles like Recon and Hyper Green which both make a 2017 Jeep Wrangler shine. Come pay us a visit, they look better in person.