If you have seen any of the FCA US LLC in music videos lately it is all thanks to an ongoing partnership with Warner Music Group, Universal Music Group and Sony Music. Thanks to this partnership FCA US LLC vehicles are featured in some of the hottest artist’s music videos. Keep reading for more information.
One of the hottest movies to kick off the summer this year was Furious 7. At the end of the movie “See You Again” by Wiz Khalifa featuring Charlie Puth plays into the credits. This became one of the hottest songs of the summer and the 2015 Dodge Charger and Dodge Challenger were both featured. Since its debut in April the music video has reached more than 860,500,000 views!
“We want to lead, we want to innovate – it’s our culture at FCA,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “Music is one of the strongest ways we have to authentically align a brand with the relevance of a moment and open up a dialogue with Millennials. Our strengths rest not just in the relationships we’ve forged with the labels, studios and artists, but also in our agility, which enables us to quickly satisfy production timelines, and the diversity of our FCA portfolio, which allows us to place our vehicle line-up in a manner that is credible to the viewer and true to each brand. Reaching more than 2 billion views is a significant feat – it’s like the viewing equivalent of 20 Super Bowls.”
We here at Jake Sweeney Chrysler Jeep Dodge RAM want to make you feel like a celebrity! Stop by our Cincinnati area dealership to check out the new and pre-owned Dodge vehicles we have in stock. We hope to see you soon!