Dodge is pleased to announce that they were named number one on the top 10 ranking brands on social media by Shareablee Inc. Keep reading for more information.
“It is great to see Dodge recognized as a fast riser on social media,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “Having a strong social presence is an important part of our marketing strategy for all our brands. We strive to deliver content that is true to each individual brand persona, is relevant, and evokes a reaction from our followers.”
Shareablee is a social media analytics company. They look at brands’ total social actions on Facebook, Twitter, and Instagram, and rate them based on those actions. Dodge definitely stood out amongst the crowd. In the first quarter of 2016, Dodge has generated 5.2 million social actions! This is the most of all mass-market automakers and nearly double the second-ranked automaker. Dodge has seen nearly five times the growth in social engagement compared to the rest of the mass-market auto industry. Dodge engages their community of followers through hashtags and current events.
“Dodge and SRT vehicles have passionate fans who are not just customers, but real brand advocates,” said Tim Kuniskis, Head of Passenger Car Brands North America. “The fact that Dodge generated 5.2 million social interactions so far this year, nearly double that of the second-ranked automaker in the study, really reinforces our belief that when the information you share is authentic and organic, people engage and share the content.”