By now you have more than likely heard about the all-new 2017 Chrysler Pacifica. This could be thanks to the new ad/marketing campaign surrounding the new vehicle. Chrysler recruited someone very special to help with this effort – actor, comedian, writer, and producer extraordinaire, Mr. Jim Gaffigan. The campaign is called “Dad Brand”. Keep reading for more information.
“As the Chrysler brand is reinventing the minivan from the ground up, the objective of our campaign is to challenge the conventional category stereotypes and appeal to a new generation of minivan buyers, including younger families,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “To do that, authenticity is key, with real-life language and an endorser, Jim Gaffigan, who is a real father of five with a strong point-of-view on fatherhood and modern-day parenting. Here you see Jim and his family leveraging the customer benefits of our minivan to enhance his own “Dad Brand” in a relatable and engaging series of sketches that highlight the class-leading features of the all-new 2017 Chrysler Pacifica.”
“With Millennial families in mind, our ‘Dad Brand’ campaign with comedian Jim Gaffigan establishes that the all-new 2017 Chrysler Pacifica’s unprecedented level of functionality, versatility, technology and exterior design again transforms the segment – adding 37 minivan firsts for an unprecedented total of 115 innovations – while instantly adding to your ‘dad cred’ with not only your children, but also within your neighborhood.” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America.
Mr. Gaffigan will star in this campaign across a variety of platforms including four television spots.