Have you ever been driving through a city, just to make a turn down a street and have it turn into a forest? No? We didn’t think so. But some people in Vancouver, Canada recently encountered this very scenario. Jeep® was the mastermind behind this situation. They transformed a street in Vancouver to look like a forest and used it as a way to introduce people to the Jeep Cherokee and show how it’s perfect for both city and rural driving. Keep reading for more information about this versatile SUV.
The “River in the City” was set up in order to film a commercial for the Jeep Cherokee. Drivers were asked to test the vehicle and follow directions from the navigation system. They were led to the city block transformed into a forest – the “River in the City”. Drivers navigated through the block – which was complete with a wild mountain river – to experience the capabilities of the Jeep Cherokee.
“We wanted to bring to life the real world capabilities of the Jeep Cherokee in a unique approach,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “So how do you do that? By taking what is essentially an experiential event where unsuspecting drivers are being filmed navigating a busy metropolitan street that has been turned into a fully functional mountain river and let them experience the capabilities of the Jeep Cherokee for themselves. Our ‘River in the City’ takes an untraditional approach to create a powerful statement that the Jeep Cherokee can handle anything a city throws at it.”
Jake Sweeney Chrysler Jeep Dodge RAM currently has the Jeep Cherokee on our lot. You can come take a test drive, even though we can’t guarantee you will come upon a city block transformed into a forest. We’re proud to offer drivers in the Cincinnati area a variety of new and pre-owned Jeep vehicles. We hope to see you soon!