FCA US LLC is excited to announce that two Dodge vehicles recently lead their segments in the J.D. Power 2015 U.S Automotive Performance, Execution and Layout study, also known as APEAL. The Dodge Charger, for the fifth year in a row was recognized in the Large Car segment and the Dodge Challenger ranked highest in the Midsize Sporty Car segment for the fourth time in five years. Keep reading for more information about this accolade.
The APEAL study is celebrating 20 years and has earned the respect in the auto world. Based on customer feedback on 77 vehicle attributes of new 2015 model year vehicles, this study measures how gratifying a new vehicle is to own and drive. After 90 days of ownership new owners are sent a survey. According to J.D. Power, “the most appealing vehicles have greater owner loyalty, command higher transaction prices and spend less time on dealer lots before purchase.” So a big thank you to our loyal customers for choosing us and filling out their surveys!
“We’re proud to receive three APEAL awards in back-to-back years as customers continue to recognize that we’re delivering exciting and appealing vehicles which meet their needs,” said Matt Liddane, Vice President – Quality, FCA-North America. “An owner’s positive experience with our vehicles, whether that’s with a Dodge Challenger or a 2015 Dodge Charger, is a true testament to our steadfast commitment to the highest level of quality across our vehicle lineup.”
If you want to check out these top segment vehicles come see us at Jake Sweeney Chrysler Jeep Dodge RAM. We are in the Cincinnati area with a plethora of new and pre-owned Dodge vehicles available for a test drive. We hope to see you very soon!